We don't just chase rankings — we position your brand as the answer. Optimised for ChatGPT, AI Overviews and AI Mode, with strong visibility across Google's core results.
Founder-led by Paul Gordon
18 years in SEO. Every engagement runs through Paul directly — no junior account managers, no handoffs, no template playbooks.
// .trusted_by
Brands we've worked with over 18 years in SEO.
// .services_description
// .what_we_do
Modern search isn't a single ranking — it's a stack of surfaces. AI Overviews, ChatGPT, Perplexity, Google AI Mode, Shopping carousels, branded SERPs, reviews, citations. Each one is a chance to be the answer. Each one is a place you can disappear.
We engineer brands to show up across all of them. That means technical SEO that future-proofs you for AI-first search; entity work that gets you cited in ChatGPT and Claude; generative engine optimisation that lands you inside AI Overviews. Three disciplines, one strategy, evidence at every step.
→ NO JUNIORS · NO HANDOFFS · NO TEMPLATE PLAYBOOKS
// .then_now
In 2014, page 1 was ten blue links. One battle, one winner — be number one. Today the battle plays out across six surfaces — five on Google (AI Overview, shopping, organic, People Also Ask, reviews) and your share of voice across the AI assistants people now ask directly: ChatGPT, Perplexity, Claude. Six places to be present. Or absent.
// .shape_shift
What “winning page 1” used to mean — and what it means now (six surfaces, not five)
→ FIVE BATTLES ON GOOGLE · ONE BEYOND IT · ALL OF THEM YOURS TO WIN
// .bridge_block
// .the_problem
If your team is still measuring success in keyword positions and traffic from a single source, you're optimising for a search engine that no longer exists.
Buyers move through AI Overviews, ChatGPT answers, branded comparisons, and review platforms before they ever click an organic link. The brands winning today aren't ranking harder — they're showing up across every surface that shapes the decision. That's what we build.
A structured approach to making your brand the answer — across AI engines, organic search, and the surfaces buyers use to make decisions.
// 01 — DIAGNOSE
Audit your visibility across Google, ChatGPT, Perplexity, and AI Overviews. Identify where you're mentioned, missed, or misrepresented.
→ DELIVERS: GAP_MAP
// 02 — ENGINEER
Technical foundations, entity reinforcement, content engineered for citation. Become a credible answer — not just a ranking URL.
→ DELIVERS: SIGNAL_STACK
// 03 — COMPOUND
Citations, AI mentions, branded demand, qualified pipeline. Iterate on metrics that move the business — not vanity rankings.
→ DELIVERS: LIVE_TRACKING
// .services
The deliverables are not the results. The results are the results. We build systems that dominate search.
// ORGANIC
PROVENWin the search game today, future-proof for organic AI search.
// DELIVERABLES
>_ Learn more
// KNOWLEDGE
ACTIVEBecome the recognised entity that AI systems cite and Google's knowledge graph trusts.
// DELIVERABLES
>_ Learn more
// GENERATIVE
LIVEGenerative engine optimisation to win in ChatGPT, AI Overviews, and AI Mode.
// DELIVERABLES
>_ Learn more
// .proof_bridge
// .the_proof
Every engagement runs on measurable outcomes — citations, revenue, branded demand, qualified pipeline. The kind of evidence you can defend in front of a board, not an SEO conference.
→ REAL CLIENTS · REAL NUMBERS · REAL TIMEFRAMES
// .ecommerce
£3.9M
Annual revenue recovered for a UK DIY retailer over 18 months. Visibility Engineering across category architecture, structured data, and content rebuilds.
Read the case study
// .ai-search
4 MONTHS
AI search revenue uplift for a UK golf apparel brand — entity visibility built across ChatGPT, Perplexity and Google AI Overviews.
Read the case study
// .beauty-tech
ENTITY-LED
First-mover entity in beauty-tech AI search — recognised across ChatGPT, Perplexity, Gemini and Claude through knowledge graph and entity-led content.
Read the case study
// .case_studies
Where evidence-based SEO has rebuilt visibility from the ground up.
// ECOMMERCE
UK DIY Retailer
Cited in 3 of 4 AI surfaces in 90 days
Engineered Google AI Overviews and ChatGPT visibility for a national DIY retailer competing against marketplace giants.
SECTOR: DIY · 6M
→ Read case study
// SAAS_PLATFORM
Beauty Industry SaaS
First-mover entity in beauty-tech AI search
Knowledge graph and entity-led content positioning, establishing the platform as a recognised entity across all four major LLMs.
SECTOR: BEAUTY-TECH · 12M
→ Read case study
// MULTI-LOCATION
UK Kitchen Retailer
43 showrooms, one architecture
Unified local SEO across 43 showrooms. Map Pack visibility lifted, GBP profiles standardised across regional brands.
SECTOR: KITCHENS · 12M+
→ Read case study
// .invisible_work
Your customer's path looks like ChatGPT, reviews, branded search, returning to log in. None of it looks like SEO. All of it is organic doing its job. Four stages, four invisible jobs, one engine.
// .visible_vs_invisible
Top: what your customer actually does · Bottom: what organic is doing for you there
→ FOUR STAGES · FOUR INVISIBLE JOBS · ONE ENGINE
// .organic_role_explainer
// .organic_is_now
A decade ago, organic was the destination. Today it's the foundation — quietly powering every other surface a buyer touches.
A page that ranks well still ranks well. But it also feeds AI Overviews, trains LLM citations, owns your branded SERP, and supports the review and trust signals that close the loop. Same content, four jobs.
That's why we don't position organic as an alternative to AI search — we position it as the engine underneath it. Every signal you build for traditional SEO compounds across the surfaces buyers actually use to decide.
→ RANKS · FEEDS · CLOSES · SUPPORTS
Two free tools that give you an instant read on your search and AI visibility — no sign-up required.
Discover which prompts mention your brand in ChatGPT, Perplexity, and Google AI Overviews — and map the gaps your competitors are already exploiting.
Enter your business name and postcode for an instant read on your local search visibility, GBP health, and Map Pack presence — in under 60 seconds.
// ABOVE-FOOTER BLOCK · what we engineer
// .what_we_engineer
In the old world, an SEO agency optimised one thing: where you rank on Google. Today your customer also asks ChatGPT, scans an AI Overview, checks reviews, then searches your brand to verify. BeFound engineers your presence across every one of those surfaces — led by Paul directly, no juniors, evidence-based.
// .old_model_vs_befound
What you used to buy from an SEO agency — and what BeFound actually engineers
→ ONE PARTNER · EVERY SURFACE · LED BY PAUL DIRECTLY
We assess where you're being found, where you're invisible, and what's costing you leads — before you commit to anything.