SEO Strategy
Ranking #1 But Sales Are Down? You're Not Imagining It.
Your rankings look fine but sales are sliding. You're not imagining it — and your agency probably isn't failing you. The ground has moved.
Paul Gordon8 min read
18 years of SEO experienceFounder-led on every engagementUK based
5.0 rated + high customer retentionhello@befoundsearch.com
The Blog.
Analysis, experiments, and strategies from the leading edge of visibility engineering and search.
FEATURED
AI Search
Why 2027 Is the Year AI Search Stops Being Optional
AI search is still only ~1% of web traffic — but it grew 6.3× in the last year and converts 5× higher than Google organic. Here's why 2027 is the deadline, not the milestone.
Paul Gordon•17 May 2026•6 min read
AI Overviews
How to Appear in Google AI Overviews: A 2026 Playbook
Google AI Overviews now appear for over 40% of queries. Here's the technical and content strategy that gets brands cited — consistently.
Paul Gordon12 min read
AI Overviews
How to Optimise for AI Search in 2026: A Practical Guide
Google AI Overviews, Perplexity, ChatGPT Search — here is the content and technical strategy for getting your brand cited across all three platforms.
Paul Gordon14 min read
News
Google's March 2026 Core Update: What UK Businesses Need to Know
Google's latest core update has finished rolling out. We've analysed the UK data to identify which sites won, which lost, and what the signals mean.
Paul Gordon4 min read
Technical SEO
Entity SEO: How to Build Your Brand in the Knowledge Graph
The brands winning in AI search aren't just ranking — they're recognised entities. Here's how to engineer knowledge graph presence from the ground up.
Paul Gordon15 min read
AI Overviews
What is GEO? A Plain-English Guide to Generative Engine Optimisation
Generative Engine Optimisation is the discipline of making your content visible in AI-generated search answers. Here is what it means, why it matters, and how to do it.
Paul Gordon12 min read
…
Page 1 of 12 — 70 posts
Search Presence Report · One-off
Not sure where to start?
Get a Search Presence Report.
We assess where you're being found, where you're invisible, and what's costing you leads — before you commit to anything.
Google visibility snapshotAI citation checkCompetitor comparisonQuick-win roadmapLoom walkthrough