Ecommerce SEO agency — more traffic, more revenue, from organic.
Category-page authority, product-level optimisation, and technical architecture built for large catalogues. The SEO infrastructure serious e-commerce stores are built on.
Most stores are
technically invisible.
E-commerce platforms are built for selling, not for search. Faceted navigation creates thousands of thin, duplicate URLs. Category pages have no editorial content. Product pages are identical across variants. These aren't small issues — they're the reason most stores can't break into the first page for their most valuable queries.
We've recovered seven-figure revenue losses from penalty, rebuilt catalogue architecture from scratch, and taken category pages from page five to position one in competitive retail verticals.
The technical complexity is real. So is the payoff when it's done correctly.
// .the_ecom_misconception_block
// .the_ecom_misconception
E-com SEO isarchitectural.
Noteditorial.
Most agencies treat your store like a blog — write more content, build more links, repeat. That works for publishers. It's the wrong job for an e-commerce site.
Your store doesn't have a content problem. It has a structural one. Tens of thousands of URLs that shouldn't exist. Category pages that should rank for head terms but don't. Product pages competing with each other for the same query. A crawl budget being burned on filter combinations no customer will ever see.
E-commerce SEO is the work of rebuilding the architecture so the right pages earn authority and the wrong ones disappear. Content comes after. So does linking. The structure comes first.
→ ARCHITECTURE FIRST · CONTENT SECOND · LINKS THIRD
E-commerce SEO,
top to bottom.
Category Page SEO
Your category pages are the highest-value real estate on your store. We engineer them to rank for high-volume, high-intent queries — with the architecture, content, and internal links to hold that position.
Product Page Optimisation
Unique, structured product content that ranks, converts, and earns rich results. Scalable across catalogues of thousands or hundreds of thousands of SKUs.
Technical SEO for Catalogues
Crawl budget management, faceted navigation control, canonicalisation, and duplicate content resolution — the unique technical challenges that make or break large-catalogue SEO.
Shopify & WooCommerce SEO
Platform-specific optimisation that works around the inherent limitations of Shopify's URL structure and WooCommerce's default configuration — engineered for ranking performance.
E-commerce Content Strategy
Buying guides, comparison content, and category editorial that captures mid-funnel intent, builds topical authority, and drives qualified traffic to your product and category pages.
Revenue-Tied Reporting
Monthly reporting that connects organic traffic changes to basket value, conversion rate, and revenue — not just rank positions. You see the commercial impact of every piece of work.
// .where_authority_should_concentrate_block
// .where_authority_should_concentrate
Category pagesearn the volume.
Product pages chase long-tail terms with low individual volume. Category pages target high-volume commercial head terms — and they should inherit authority from every product underneath them. Most stores have this inverted.
// .authority_flow
How a healthy e-commerce site distributes authority
→ 200+ PRODUCTS · 3 SUBCATEGORIES · 1 CATEGORY · ONE AUTHORITY STACK
Internal links from every product point to the category. Subcategories pass topical relevance upward. The result is one heavyweight page that ranks for the term worth winning — and the products underneath get found because the customer landed on the category first.
→ THE CATEGORY IS THE RANKING ASSET · THE PRODUCT IS THE CONVERSION ASSET
8 categories.
One fine jewellery brand.
An independent UK jeweller competing against department store giants and large e-commerce aggregators. Eighteen months of e-commerce SEO moved them from invisible to dominant across their core category pages.
| Category Keyword | Monthly Searches | Position Before | Position After |
|---|---|---|---|
| diamond engagement rings UK | 8,100 | #22 | #1 |
| gold necklace women UK | 5,500 | #29 | #2 |
| sapphire engagement ring | 3,200 | #37 | #1 |
| diamond stud earrings UK | 4,800 | #19 | #3 |
| platinum wedding band UK | 2,100 | #31 | #2 |
| gold bracelet women | 6,300 | #25 | #1 |
| emerald ring UK | 1,900 | #44 | #3 |
| fine jewellery online UK | 2,800 | #38 | #2 |
* Illustrative case. Results vary by sector, competition level, and starting position.
// .the_silent_seo_killer_block
// .the_silent_seo_killer
Faceted nav iseating your crawl budget.
Every filter combination — size, colour, price, brand — generates a new URL. One category can become 10,000+ thin, near-duplicate pages. Google crawls them, can't tell which one matters, and demotes the lot.
// .url_explosion
One category page · uncontrolled facets
→ THE FIX: CANONICAL TAGS + SELECTIVE NOINDEX + ROBOTS RULES · RUN PER PLATFORM
The fix isn't to delete facets — customers need them. It's to control which combinations Google can index. Most stores have one canonical version (the unfiltered category) and the rest are either canonicalised back to it or excluded from the index entirely. Done correctly, crawl budget concentrates on the pages that earn revenue.
This is one of the highest-leverage technical fixes in e-commerce SEO. We see stores recover entire ranking positions within weeks of resolving it.
→ ONE CANONICAL URL · ONE CRAWLABLE PAGE · ALL THE AUTHORITY
Not sure where your store stands?
Get a Search Presence Report.
We assess your catalogue's exact search position — what's ranking, what's invisible, and which products are losing revenue to competitors.
Audit. Prioritise.
Execute. Measure revenue.
E-commerce Search Presence Report
We audit your catalogue architecture, crawl efficiency, category page performance, and product page indexation. We map where you're winning, where you're losing revenue, and exactly why.
Commercial Prioritisation
We rank every fix and opportunity by revenue potential — not technical severity alone. The highest-impact category pages come first. You see the full roadmap before implementation starts.
Technical & Content Execution
We work with your dev team (or independently) on technical fixes, then move to category content, product content, and link acquisition — in order of commercial priority.
Monthly Revenue Review
Every month we report traffic changes, ranking movements, and revenue impact against the pre-engagement baseline. The strategy updates as Google shifts and your catalogue evolves.
"E-commerce SEO is unforgiving. The gap between a site that works and one that doesn't often comes down to three or four structural decisions made years ago. We find those and fix them."
I've worked with stores from 500 SKUs to 2 million. The scale changes the approach; the fundamentals don't. Get the architecture right, earn the authority, produce the content — in that order.
FAQs.
Let's find the
revenue you're missing.
The Search Presence Report gives you a complete picture of your store's search performance — where you're ranking, where you're not, and what that's costing you in revenue.