Generative engine optimisation agency — your brand, cited by AI.
Generative Engine Optimisation — engineering your content and entity signals to appear in AI-generated answers across Google, ChatGPT, Perplexity, and Gemini.
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Citedbeatsranked.
Position 1 used to be the goal. Today, position 1 is invisible if the AI Overview above it cites position 5. Citation in the answer beats ranking under it — every time.
A brand named inside the answer earns the click, the trust, and the brand association. A brand sitting in the blue links below it earns a scroll past. GEO is the discipline of building the signals that determine which side of that line your brand falls on.
It's not a parallel channel to SEO. It's the layer you build on top of SEO once your organic foundations are strong — turning ranked URLs into cited sources.
→ POSITION 1 IS NOW THE ANSWER · NOT THE LINK
The answer is the
new first position.
When someone asks an AI assistant about your category — "best SEO agency for e-commerce", "which CRM should I use", "top solicitors in Manchester" — it produces a synthesised answer. That answer cites specific brands. If yours isn't one of them, you don't exist for that query.
This is happening at scale, right now. Google AI Overviews, ChatGPT Search, Perplexity — collectively handling hundreds of millions of queries that used to return a page of blue links.
GEO is the discipline of making sure your brand is cited. We've been building these frameworks since AI search began to matter commercially.
GEO, end to end.
Across every AI platform.
AI Overview Optimisation
Engineering your content to be selected and cited in Google AI Overviews — the AI-generated summaries that now appear above the standard results for millions of queries.
ChatGPT & Perplexity Citation
Structured content and entity signals that make your brand a reliable source for ChatGPT Search, Perplexity, and Claude when users ask questions in your category.
Knowledge Graph & Entity SEO
Establishing your brand as a clearly defined, trusted entity in Google's Knowledge Graph — the foundation of AI-era visibility across all platforms.
Content for AI Extractability
Rewriting and restructuring existing content so it answers specific questions clearly and concisely — the format AI systems prefer to cite and synthesise.
Structured Data & Schema
Advanced schema implementation that communicates your brand's relationships, authority, and expertise signals to both Google's crawlers and LLM training pipelines.
Answer Inclusion Rate Tracking
Monthly sampling of AI-generated answers for your target queries. We track exactly how often your brand is cited, what it's cited for, and how that changes over time.
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What “cited”actually looks like.
A citation isn't a single thing. Each AI platform cites differently — different visual treatment, different placement, different signal value. Here's what your brand can earn across the four that matter.
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Query: “best premium golf clothing UK”
→ FOUR PLATFORMS · FOUR CITATION FORMATS · ONE BRAND
The work isn't to win one of these. It's to be cited consistently across all four — because users don't pick a platform, they use whichever one is in front of them. The brands winning today show up regardless of which engine the query lands in.
→ OMNIPRESENT > OPTIMISED FOR ONE
6 query types.
One golf apparel brand.
A premium UK golf clothing brand competing against established names. When AI started answering product recommendation queries, they were invisible. Three months of GEO work changed that entirely.
* Illustrative case. GEO results vary by query type, AI platform, and market saturation.
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Whatwe engineeron the page.
AI systems extract from structured pages, not flat ones. GEO rebuilds your content as six layers of signal — readable for humans, machine-parseable for AI.
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A page engineered for citation
→ SIX LAYERS · ONE PAGE · READABLE BY BOTH HUMANS AND MACHINES
Most pages have one or two of these layers by accident. GEO builds all six on purpose. The result is content that ranks for humans, gets extracted by AI, and disambiguates your brand inside the Knowledge Graph — three benefits from one piece of work.
→ ENGINEERED PAGES · CITED PAGES · COMPOUNDING PAGES
Where does AI mention you?
Find out with a Search Presence Report.
We check your AI citation rate across ChatGPT, Perplexity, and Google AI Overviews — and show you exactly what competitors are saying that you're not.
Baseline. Optimise.
Track. Expand.
AI Visibility Baseline
We sample AI-generated responses across 50–100 target queries on ChatGPT, Perplexity, Google AI Overviews, and Gemini to establish your current Answer Inclusion Rate and citation context.
Content & Entity Audit
We identify which pages have the authority and structure to be cited — and which don't. We then build a prioritised plan to restructure content, add schema, and strengthen entity signals.
Implementation
Content restructuring, schema implementation, entity disambiguation, and Knowledge Graph strengthening. Changes are documented and deployed in order of expected citation impact.
Track & Expand Citation
Monthly re-sampling of AI responses tracks citation improvement. We expand to new queries as performance improves and adjust the strategy as AI platforms update their weighting.
"Most agencies are just waking up to GEO. We've been measuring citation rates and building AI-first content architecture since the first time ChatGPT started returning brand references."
GEO is not a fad and it's not magic. It's the same rigour applied to SEO — understand what the system rewards, build the signals it looks for, measure the output. The platforms are different; the discipline isn't.
FAQs.
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SEO used to be ranking.Now it's presence.
In the old world, an SEO agency optimised one thing: where you rank on Google. Today your customer also asks ChatGPT, scans an AI Overview, checks reviews, then searches your brand to verify. BeFound engineers your presence across every one of those surfaces — led by Paul directly, no juniors, evidence-based.
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What you used to buy from an SEO agency — and what BeFound actually engineers
→ ONE PARTNER · EVERY SURFACE · LED BY PAUL DIRECTLY
Find out where
AI answers cite you.
The Search Presence Report includes a full AI citation analysis — which platforms are citing your brand, what they're saying, and where your competitors appear instead.