18 years of SEO experience
    Pricing

    Transparent SEO pricing for
    ambitious UK brands.

    No vanity metrics. No outdated SEO. Just engineered visibility that turns into leads, sales, and market share.

    Optimised for Google, Maps, and AI platforms like ChatGPT, Perplexity & Gemini.

    Capture high-intent search demand (Google & Maps)
    Appear in AI-generated answers (AEO)
    Turn visibility into measurable revenue
    // .demo · the scorecard

    Every KPI. One scorecard.

    This is the KPIs view from BeFound Reporting — 26 metrics across AI visibility, organic, local, branded SERP and GA4, rolled up into a single period score with the configured key events that actually move revenue.

    Clients›Sunrise Tools›KPIs
    KPIs
    All tracked metrics across surfaces · the scorecard
    Client
    Sunrise Tools ▾
    Period
    Last 90 days ▾
    Compare
    vs prev 90 ▾
    26 KPIs tracked across 5 surfaces · weighted by surface relevance
    Refreshed 21 Nov 26, 09:14 GMT
    Period score · 90d
    73% improving
    19 of 26 tracked KPIs moving in the right direction
    19 winning
    5 stable
    2 declining
    Composite trend
    Answer Inclusion Rate
    23%
    ↑ 4.2 pts · AIR
    Citation Share
    18%
    ↑ 2.1 pts · rank 3 of 12
    Brand Sentiment in AI
    78/100
    ↑ 4 · 18 mentions
    Cross-LLM Coverage
    4/5
    — no change · Gemini weak
    Search Visibility (SoV)
    67/100
    ↑ 6 pts · SEMrush
    Keywords in Top 3
    55
    ↑ 18 · money keywords
    Keywords on Page 1
    144
    ↑ 24 · 35% of tracked
    Avg Position
    8.2
    ↑ 1.4 · lower = better
    SERP Features Owned
    9
    ↑ 3 · snippets + PAA
    Featured Snippets
    4
    ↑ 2 · position 0
    PAA Appearances
    6
    ↑ 1 · People Also Ask
    Total Keywords Tracked
    412
    ↑ 20 · growing universe
    Local Pack Visibility
    64%
    ↑ 9 pts · top 3-pack
    Avg Map Rank
    4.2
    ↑ 1.8 · 49 grid points
    GBP Total Actions
    588
    ↑ 22% · calls + dirs + clicks
    GBP Top-3 Cells
    14
    ↑ 5 · of 49 grid points
    SERP Ownership
    8/10
    ↑ 1 · top 10 for brand
    Entity Health
    73/100
    ↑ 8 pts · schema + KP
    Brand Search Volume
    1.84k/mo
    ↑ 12.4% · demand growing
    Brand-Adjacent Owned
    3/6
    — no change · moat queries
    Engagement Rate
    62%
    ↑ 4 pts · GA4
    Avg Engagement Time
    2m 48s
    ↑ 22s · per session
    Overall Conv. Rate
    1.8%
    ↑ 0.3 pts · blended
    Sessions
    38.2k
    ↑ 14.8% · all sources
    Configured Key Events
    GA4 key events configured for Sunrise Tools · 6 tracked · revenue toggled on
    Edit events →
    trade_account_signupform submission
    142↑ 38
    quote_requestform submission
    86↑ 24
    phone_clicktap-to-call
    89↑ 8%
    product_viewengagement event
    4.2k↑ 22%
    add_to_cartecommerce event
    312↑ 18%
    purchase£68,440 revenue
    89↑ 18.4%
    Total attributable revenue: £68,440 (90d) · ↑ 18.4% vs prev · revenue column togglable per client
    MOST POPULAR

    AI Visibility — GEO/SEO

    Become the brand that shows up — everywhere your customers search.

    From £3,000/month
    • Priority keyword coverage across Google (commercial + informational)
    • Answer Engine Optimisation (ChatGPT, Perplexity, Gemini)
    • AI citation growth (Answer Inclusion Rate, Citation Share)
    • Content engineered for search + AI answers
    • Entity & authority building
    • Competitive visibility gap analysis

    → Typical client investment: £3k–£5k/month

    → Minimum engagement: 4 months

    E-Commerce

    Turn search and AI visibility into consistent revenue growth.

    From £4,000/month
    • Everything in AI Visibility — GEO/SEO, plus:
    • Category & product keyword visibility growth (Google search)
    • AI product visibility optimisation
    • Search demand capture for transactional queries
    • Revenue & conversion tracking
    • Content & structure to increase product discoverability
    • Optional paid search alignment

    → Designed for brands serious about scaling revenue

    → Requires existing traction or product-market fit

    // Not ready for a retainer? Start here
    START HERE

    Search Presence Report

    Understand exactly how your brand is being perceived across AI and search — before committing to a strategy.

    £399one-off

    → One-off payment — no contract or ongoing commitment

    → Delivered within 14 days

    • Brand performance benchmarking (Google + AI platforms)
    • AI perception & narrative analysis
    • Questions your audience is asking about your brand
    • Where competitors appear vs. you in AI-generated answers
    • Visibility gap & opportunity summary
    • Delivered as a written report, walkthrough, and Loom video
    METRICS // HOW WE MEASURE SUCCESS

    We don't just track
    rankings.

    We measure total visibility across search and AI — and connect it directly to business outcomes.

    Answer Inclusion Rate (AIR)

    How often you appear in AI-generated answers across ChatGPT, Perplexity, and Google AI Overviews.

    Citation Share

    How you compare to competitors in AI search — a direct measure of brand dominance in generative answers.

    Search Visibility (Google)

    High-intent keyword positioning across commercial and informational queries in your category.

    Revenue & Conversion Impact

    The only metric that matters — tracked from organic and AI traffic through to leads, sales, and measurable business outcomes.

    Who this is for
    • Businesses serious about growth
    • Companies investing £1k–£5k+/month in marketing
    • Brands that want to lead their category — not just compete
    Who this is NOT for
    • "Quick win" SEO
    • One-off projects
    • Low-budget / low-commitment businesses

    FAQs.

    How long before I see results?+

    Most clients see measurable improvements in organic visibility within 60–90 days. AI visibility (AI Overviews, ChatGPT citations) can improve faster — often within 30–60 days — as we engineer your entity presence and content structure. Significant organic ranking gains typically compound over 3–6 months.

    What's included in the onboarding?+

    Every engagement starts with a comprehensive search presence report — technical SEO, content gaps, AI citation baseline, and competitor analysis. We map your entire digital footprint and build a prioritised roadmap before any implementation begins.

    Is there a minimum commitment?+

    The AI Visibility plan has a minimum 4-month engagement. All other plans are reviewed quarterly. We don't believe in long lock-in contracts — we believe in results that make you want to stay.

    What makes BeFound Search different?+

    We don't just optimise for Google's blue links. We engineer visibility across AI Overviews, ChatGPT, Perplexity, and generative search engines. Paul Gordon is directly involved in every strategy — we don't hand accounts to junior executives.

    Do you work with e-commerce brands?+

    Yes. Our E-Commerce plan is built specifically for brands selling online, covering category and product SEO, AI product visibility, and revenue-attributed reporting. We have deep expertise in Shopify and WooCommerce.

    What reporting do I get?+

    All plans include monthly reporting covering search visibility, organic traffic, AI citation sampling, and conversion attribution. We track the metrics that connect SEO to business outcomes — not just rankings.

    // ABOVE-FOOTER BLOCK · what we engineer

    // .what_we_engineer

    SEO used to be ranking.Now it's presence.

    In the old world, an SEO agency optimised one thing: where you rank on Google. Today your customer also asks ChatGPT, scans an AI Overview, checks reviews, then searches your brand to verify. BeFound engineers your presence across every one of those surfaces — led by Paul directly, no juniors, evidence-based.

    // .old_model_vs_befound

    What you used to buy from an SEO agency — and what BeFound actually engineers

    → ONE PARTNER · EVERY SURFACE · LED BY PAUL DIRECTLY

    Strategy call

    Let's build your
    visibility strategy.

    We'll identify where you're missing visibility across Google and AI, where competitors are winning, and exactly what it will take to outperform them.

    Where you're missing visibility (Google + AI)
    Where competitors are winning
    What it will take to outperform them